Choosing your best dealer !
It helps to know your dealer
Smart buyers most often have four common qualities – they do thorough research, avoid impulsive buying, are very patient and are flexible on their choices. These traits come handy while dealing with your dealers.
If you know your opponent well, you are better equipped to handle them.
Not all dealers fit nicely into one category and you’ll get many that overlap. In general, you will encounter three types of dealers, while shopping for a vehicle. To help you make a right choice, we provide below an insight into some of the major traits of these dealers:
They are the most common types.
As a strategy, they target customers to somehow attract them into their showroom, and once you’re there, they engage in high pressure tactics to convince you finalize deal with them.
Most commonly tactics used include:
A- Bait and Switch –
a sales tactic in which a customer is attracted by the promotions of a low-priced item (bait) but is then encouraged to buy a higher-priced one (switch).
B- Four-square Method –
is a negotiation technique, that is designed to confuse you, by mixing 4 – elements. For instance, the price of the car, down payment, trade-in value, and monthly payment into one sheet of paper.
This technique is used to keep your attention on the monthly installments, and downplay on other three aspects.
As a smart buyer you must always discuss all four elements separately. — https://youtu.be/1gtmij_uNuE
C- Deposit Requests –
somehow convince you for a deposit to ensure your commitment on purchase.
Bad Credit Dealer
They target customers with bad credit history, as they can be easily manipulated, and offer least resistance when it comes to price negotiation.
Strategic liaison with banks, makes them experts in arranging car finance at high-interest rates, and thus generate profits.
They also focus on selling unnecessary add-on products and accessories.
Amongst the lot, they are the best type of dealer, but can still rip you off.
They actually care about their reputation and character within the community. And mostly try to build their business with repeat buyers.
They are able to lure you into their straight forwardness and offer “no-haggle” pricing. As a result you get trapped, and become less resistant when it comes to negotiating.
Their major profits come from the trade-in, financing, and other add-ons, they sell along with the cars.
Important Facts About Dealers :
Most of the dealers don’t make big margins by selling cars alone. However, there are more profits associated with Trade-Ins or used cars sales, financing, selling add-ons, after sales service and sales of parts etc.
Every dealer aims to sell cars as quickly as possible – to reduce inventory and other overhead costs and increase profits. That’s why you’ll notice them to be always under pressure to get the deal done as soon as possible.
Dealers have perfected their selling skills, as they know the weakness of majority of the car shoppers are excessively focused on the price alone. As a result they usually allow deal to happen at smaller margins and make all possible efforts to trap in other profit making areas like the financing, your trade-in, accessories, paint protection, glass tinting, extended warranties, service contracts etc.
Buyers looking for finance, are preferred by most of the dealers as compared to cash purchasers. It’s therefore recommended not to disclose your mode of purchase if it is cash.
It is important to time your purchase near the month-ends, as each car dealer operates on monthly sales targets. As a result, you can expect a better deal from the dealer, who is short by few units from their desired monthly targets. Beside main dealers in Abu Dhabi city, you should also explore dealers located in Motor World – Shamkha area and discover surprising deals.
With the above inputs, you are now surely ready, to choose your right dealer, and equipped to negotiate better.